SUBARU
SUBARU
SUBARU
“FLASHLIGHT” :60
Ever since we were old enough to click on a flashlight, electricity has guided us on adventure. Today, electricity is still lighting the way. In the form of the all-electric Subaru Solterra.
🔦🔦🔦
HVR x HVR: Double Ranch
HVR x HVR: Double Ranch
HVR x HVR: Double ranch
They put the cars guys on a project for ranch dressing. Not a ton of crossover. But the brief was simple: show the world how obsessed Hidden Valley Ranch is with flavor. So, naturally, we partnered with the only other brand in the world as obsessed with flavor as Hidden Valley Ranch …
Hidden Valley Ranch.
🏆 Cannes Lion Bronze
🏆 One Show Gold - Experiential
🏆 One Show Silver - Promotion
🏆 Bronze Clio
HARLEY 120
HARLEY 120
HARLEY-DAVIDSON 120TH ANNIVERSARY
In 1903, Harley-Davidson created something much bigger than their first motorcycle.
They created a bond.
A relationship between rider and brand so strong that people have worn it on jackets, inked it on their bodies, and named their first-borns after it. After 120 years of riders embracing the brand in permanent, profound, and meaningful ways, it was time we returned the favor.
So, for our 120th anniversary, we turned over some of the most precious real estate in the world - our iconic logo - and used it to put riders and their experience at the heart of the brand.
Quite literally replacing the bar at the center, where the HARLEY-DAVIDSON wordmark stood for so many years, and updating it with the ultimate expression of riding one – the rider’s eyes.
PORSCHE ICE CREAM
PORSCHE ICE CREAM
PORSCHE ICE CREAM
The sound. The smell. The sight. The feeling. A Porsche has always been a sensory experience. Problem is, it’s an experience not a lot of people have had. Especially Gen Z. So we created a new way for new people to get a little taste …
Five Porsche colors turned five Porsche flavors. Made real in partnership with Pretty Cool Ice Cream for #NationalIceCreamDay.
🍦 🇩🇪
PORSCHE x STAR WARS
PORSCHE x STAR WARS
PORSCHE X STAR WARS: THE DESIGNER ALLIANCE
Some movie partnerships make lunchboxes. Some make action figures. Some make yogurts. We made a spaceship. A real Porsche-inspired Star Wars spaceship. Bringing together designers from Stuttgart and San Francisco to make it happen.
🏆 Bronze Clio
🏆 Cannes Shortlist
🏆 Webby Winner
🏆 One Show Finalist
🏆 Comm Arts Shortlist
🏆 Shorty Finalist
🏆 ADC Awards Shortlist
UNCRATE / HIGH SNOBIETY / HYPEBEAST / FORBES / TOPGEAR / WIRED / TECHCRUNCH / HOLLYWOOD REPORTER / ESQUIRE / MASHABLE / JALOPNIK / REDDIT / CAR AND DRIVER / CNET
THE GTS
THE GTS
THE GTS
GTS drivers love to drive. And drive. And drive. And drive. Which can lead to an unfortunate fashion dilemma. One fixed only by a particular artisan and a few hundred glorious miles …
PORSCHE RACING
PORSCHE RACING
YOU DON’T HAVE TO GET IT TO LOVE IT.
Endurance racing is confusing. After years of trying to explain it, we finally said F it. And just went straight at how it’s hard to understand … but cool to watch.
PORSCHE x PUMA
PORSCHE x PUMA
THE WORLD’S FASTEST SNEAKER RELEASE
Eight generations of 911 Turbo. Eight period-specific sneakers to match. We dropped them in the most Turbo-y way possible. With a special release that lasted only 2.7 seconds. The 0-60 speed of the car. Which was long enough to immediately sell out.
AdAge “7 Coolest Auto Collabs”
HYPEBEAST / KICKS ON FIRE / UNCRATE / ADAGE / NICE KICKS / STOCKX
BUG HELMET
BUG HELMET
THE PORSCHE BUG HELMET ®
Our windshields have killed A LOT of bugs. We thought we should do something about it. So we tasked some of the world’s greatest engineers with creating a to-scale bug helmet. To save them. For real. Sort of. We launched it on April 1st.
ABOUT
ABOUT
2 JOHNS. 9 years.
And the best photo they have together is next to this silly car.
Years before working together, John M was checking John D’s fake ID at a popular college bar. True story. Which they figured out years later when they started making ads together on Porsche.
Since those college days, they’ve turned paint colors into ice cream, created a collection of sneakers, a Star Wars spaceship, and a helmet to save bugs. They’ve launched every model of Porsche there is. (Most twice.)
In 2022, they traded four wheels for two. To work on one of the most iconic brands in the world. One with louder pipes and a lot more tattoos. Harley-Davidson.
Then, in 2023, they tapped into their loving side - for Subaru - at the iconic agency Carmichael Lynch. (Who, serendipitously, has spent the last 25 years making famous work for Porsche, Harley, and Subaru. A shared trio.)
They haven’t loaded up an Outback and visited a National Park together.
Yet.
PLACES
SUBARU
Creative Directors at Carmichael Lynch
2023 - Now
HARLEY-DAVIDSON
Creative Directors at FCB Chicago
(Also an award-winning project for Hidden Valley Ranch…)
2022 - 2023
PORSCHE
Mid-level to ACDs at Cramer-Krasselt
2015 - 2022